Specialist Sneaker Store
Scope of Work
Second Store takes its name from Simone de Beauvoir’s seminal work ‘The Second Sex’ and maintains this inspiration as a means for change as the first all female trainer store in the male dominated area of sneaker stores. This specialist sneaker and lifestyle store for women and the LGBTQ+ community continues to offer a curated edit of products from emerging and iconic brands.
We worked alongside Second Store to help shape their vision by creating a proposition and brand identity based upon an audience mapped strategy. Building from scratch we developed all guides, assets and systems to produce and upkeep a long-lasting brand and content plan after launch and beyond. Results were rewarded initially with 10k+ Instagram followers gained in the first year alone.
Director, Second Store
“Creative Arthur are brilliant to work with! They've helped me bring all my ideas to life and create something I'm really proud of (they're also great fun!).”