Live at Leeds
Music & Digital Festival
2016
Scope of Work
Brand Identity
Art-Direction
Digital
Live at Leeds is one of the largest metropolitan music festivals in the UK. This city wide, multi-venue music event continues to curate a programme of musical acts including, up and coming bands, break-through artists and world renowned international stars. This Live at Leeds 2016 project was the advent of a festival partnership with Leeds Digital Festival.
Briefed with refreshing their brand identity and creating a new digital presence with a fully functioning website and festival app. We developed a brand device that balanced the already existing pop sensibility of the festival with a new audience engaging aesthetic, with special consideration to the new digital audience. We liked the idea of making something that had the potential to flux between sobriety and edginess within a flash; something that was directional but could also be pared-back for the most commercial of uses and situations.
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Marketing & Project Manager, Live at Leeds
“Arthur went over and above in helping us to make sure everything was perfect for the festival. We were over the moon with everything they produced."
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