Music, Arts & Science Festival
Scope of Work
Creative and Art-Direction
Bluedot is a multiple brand proposition with a music, art and science festival at its core. Located at UNESCO World Heritage site, Jodrell Bank Observatory. The festival’s yearly programme showcases a selection of world renowned performers, artists, superstar scientists and thinkers all perfectly curated to deliver a programme for any of its audience of families, activists or festival ravers.
We were tasked to rework Bluedot’s existing brand and sub-brands alongside pushing the brand’s yearly art-direction into a campaign ready format. We soon established striking planetary imagery which we used as a device to unite all campaign assets together into a cohesive and versatile set of resources and systems. Supplied for the in-house team at Bluedot HQ.
Director, Creative Arthur
“Bluedot was a dream brief for our small team as it paired our love for music and arts culture with our passion for experimentation. We delivered a uniquely striking but still commercially driven campaign aesthetic via C4D and Octane Vectron which I’m proud to say was ahead of the curve at the time of making and launch.”